How Trademark Registration is Important for Business Trademark? - 1:36 AM, Mar. 3, 2011

It is critical to protect your intellectual property. Getting a trademark grants you several key advantages in the market. First, a trademark tells the world that you possess this product. Your business' identity or logo is a critical part of your corporate identity - it appears on everything from your office door, to all your stationery and marketing materials. Despite this, alarmingly few businesses are making the essential measure of recording theirs with the Intellectual Property Office. Registering for a trademark is a fairly complicated procedure, but here are some tips when registering a trademark.

You may ask, Am I eligible to register a trademark? Any natural or legal individual who is able of owning personal property may apply for registration. The first applier is generally titled to registration of a mark.What is required for enrollment? The trademark must be distinctive for the commodities or services for which registration is sought and must be capable of being represented graphically. It can admit phrases, personal names, figures, letters, logotypes, images, colours, forms, audios or smells. It can also contain a combination of any of the above.

The uk trademark search must be original and cannot copy any other on file. It also cannot be illegal according to law. To register a trademark in the eu trademark you have to apply to the Intellectual Property Office. You can complete form TM3 online or submit a paper form TM3 and send it with the appropriate fee and fee sheet to the Intellectual Property Office Trade Marks Registry. Discounts are available to those who apply online and pay the appropriate fee at the time of filing their application. It is possible to register a trademark that is the same as, or similar to, an existing unregistered trademark unless the owner of the earlier trade marks successfully opposes the new application.

Here are 3 main tips when registering a trademark:

1. Do a search to make sure your trademarks registration is original.
2. Make sure your trademark is correct.
3. Be absolutely positive that all desired goods and services are listed.
A trademark stays in effect for 10 years in the United Kingdom. Registration can take between 6 to 18 months to be approved.

More tips when registering trademark:

1. It can be done online through the Trademark Electronic Application System (TEAS).
2. Online help is available with completing the form but a qualified trademark lawyer should always be consulted on legal issues and trademark prosecution work is best carried out by a suitable expert.
3. You will receive an immediate reply via email; upon registration will a serial number
affixed to your application.